🎰The Story of the Bruce Mathieson Family: 🏆A Legacy of Success & Achievement | Popular Australian Gambling Website

Siste oppdatering: July 24, 2023

The Bruce Mathieson Family: An Australian Gambling Dynasty

The Bruce Mathieson family has been an integral part of the Australian gambling industry since the 1970s. From humble beginnings as a publican in regional Victoria—where the family still holds numerous pubs and gaming venues—the Mathiesons have developed an empire of pubs, clubs, taverns, and hotels across Australia.This article will delve into the history of the Mathieson family and their extensive contributions to the gambling industry in Australia. We’ll cover the key businesses and investments of the Mathieson dynasty, the impact of their influence on the industry, and their philanthropic efforts.

Table of Content

Name Keyword
Bruce Mathieson Family Gambling dynasty, Rich 200 List, Thoroughbred Racing and Wagering Division

Overview of the Bruce Mathieson Family’s Contributions to Gambling

The Mathiesons have made numerous investments in the gambling industry, including:

  • Purchasing of over 80 pubs and clubs in the late 1970s.
  • Launch of the Thoroughbred Racing and Wagering Division in 1979.
  • Purchase of a number of racecourses around Australia.
  • Venture into the online gaming sector through their investment in iSoftbet.
  • Partnering with the Sportingbet online gaming group in 2010.

The Mathieson family is also regularly listed on Australia’s Rich 200 list. As of 2019, Bruce Mathieson Sr. was estimated to be worth $1.98 billion AUD and his son, Bruce Mathieson Jr., was estimated to be worth $624 million AUD. The family’s vast wealth is attributed to their years of investment in the gambling industry. In addition to their business activities, the Mathieson family has also made substantial contributions to various charities. They have supported a range of causes, from medical research to the arts, through their Bruce Mathieson Foundation. We’ll look at the Mathiesons’ investments in more detail later on, but first, let’s take a quick look at the family’s history.

Bruce Mathieson Family Milestones

The Bruce Mathieson family are one of Australia’s most influential families in the world of gambling and entertainment. Spanning more than four generations, the Mathieson family have made a massive impact on the industry within Australia and beyond. Here are some milestones of their success.

Early History.

The family’s foray into the entertainment industry began with Bruce Mathieson Senior who established businesses from his home in South Melbourne. Over time Bruce Mathieson Senior built up a strong network of service stations and pubs, eventually creating the Bruce Mathieson Group, a major player in the hospitality sector throughout Australia.

A Pioneer in the Gambling Industry.

In 1962, Bruce Mathieson Senior became the first publican in Victoria to install a poker machine in his Alexandria Hotel. This was the beginning of a long-standing relationship with clubs and pubs across the state. Within the next two decades, the Bruce Mathieson Group had become the biggest operator of poker machines.


In the 1980s, Bruce Mathieson Junior joined the company as chief executive. Under his leadership, the Bruce Mathieson Group continued to expand into other sectors such as the gaming and hospitality industries. The family’s interests extended outside of Australia with investments in the United States, the United Kingdom, and Canada.

Recent Years.

In 2007, Bruce Mathieson Junior took over the reins of the company from his father. He has since overseen the expansion of the group’s portfolio even further, with investments in hotel and leisure parks, casinos, and private resorts.

Corporate Social Responsibility.

The Bruce Mathieson family is also committed to corporate social responsibility and has been actively promoting responsible gaming for many years. They are members of Responsible Wagering Australia, an industry body representing regulated wagering services, and have supported programs such as “Play It Safe” which provides information and support to those affected by problem gambling.


The Bruce Mathieson family has been a powerful influence in Australia’s gambling and entertainment industries since the early 1960s. They have become a leader in their field by diversifying their investments into various sectors, such as the hotel and leisure parks, casinos, and private resorts. Alongside this success, the family has actively promoted responsible gaming both nationally and internationally, showing their commitment to corporate social responsibility.